Facebook Automated Rules: What is It & How It Can Help Optimize Your Ads?

Table of Contents

Do you find yourself managing your Facebook ads manually and getting frustrated because there is too much to do? Facebook automated rules can help! Automated Facebook ad rules can save time and headaches by automating the process of optimizing Facebook ads based on the metrics you choose.

Facebook automated rules is an underrated feature by many businesses when it comes to Facebook Ads. The ability to set up automated rules can save you a lot of time and headache when managing your Facebook ads. It can help you optimize your Facebook ads based on your chosen metrics, such as bid prices and budget.

This article will go over what Facebook automated rules are, how it works, and some tips on using them for your Facebook ads optimization.

Jump to:

What is Facebook Automated Rules?

Facebook automated rules is a tool that helps businesses automate the process of optimizing their Facebook ads. It works by setting up rules that Facebook will follow to optimize your Facebook ads.

You can set up conditions that trigger the rules based on various metrics, such as cost per result, spent, frequency, ROAS, daily ratio spent, etc. Then you set what actions your rules take on your campaign, ad set, or ad, including turning on/off the ads, sending notifications, and adjusting your budget.

For example, suppose you’re running a Facebook ad campaign for your online store. In that case, you might create a rule that automatically increases the budget of that campaign if you have a ROAS greater than 4 to continue generating the most sales at the lowest possible cost.

You can also use Facebook automated rules to pause campaigns or ad sets that are not meeting your goals and unpause them when they reach a specific goal. For example, automatically pause the campaign if your daily ratio spent is more than 0.8 and purchase is zero. This is great for businesses who want more control over their Facebook advertising campaigns and don’t want to spend money on ads that are not performing well.

How Does Facebook Automated Rules Works?

Now that you understand what Facebook automated rules is, let’s break down how it works.

When you set up a rule, Facebook will follow the rules you have set depending on the conditions and metrics met for each ad, ad set, or campaign. 

In short, there are five main parts to setting up a Facebook automated rule: action, conditions, time range, schedule, and notification.

Action: This is what you will do when the conditions are met, such as turning on/off ads, sending notifications, adjusting the budget, or adjusting the manual bid. You can set the action to be applied to any asset level, such as campaign, ad set, or ad level.

fb automated rules actions
Setting action for the automated rule

Conditions: For your Facebook automated rules to run, it needs triggers to activate the rule. You can set conditions based on various metrics such as cost per result, spent, frequency, ROAS, etc.

fb automated rules conditions
Setting conditions for the automated rule

Time Range: This is the number of days’ worth of data you would like to apply to your rules, e.g., today, last 3 days, and more. For example, if your rule is set to check and pause the campaign with ROAS less than 1.2 for the last 3 days, including today, you can select “Last 3 days, including today” as the time range.

fb automated rules time range
Setting time range for the automated rule

Schedule: How often your rule will run, which you can set as continuously (every 30 minutes), daily at 12:00 am (based on your ad account’s time zone), or custom schedule (based on the specific days and times of the day you set).

fb automated rules schedule
Setting schedule for the automated rule

Notification: This is an optional setting but can be helpful to keep track of your Facebook automated rules. You have the option to receive an email notification once per day when a rule is triggered.

fb automated rules notifications
Setting notification for the automated rule

Examples of How to Use Facebook Automated Rules

Facebook Ad campaigns are frequently up and down. On most days, we’ll discover that what worked well yesterday or even earlier may not perform the same today.

Thus, setting up Facebook automated rules will be crucial for dynamically optimizing Facebook ad performance consistently and in real-time, which is impossible for us to do manually.

Here are some practical examples of automated rules you can set up to optimize your ad performance.

Example #01: Pause Campaigns at Ineffective Hours

If you’re running a campaign to promote your online store and notice that the ads aren’t performing well from 1am to 6am with lesser conversions, you can then set up a rule to pause the campaigns automatically during that time. Then you will need to set up another rule that will automatically unpause it at 6am. This automated rule is especially useful for acquisition campaigns to minimize wasted ad spending since it usually takes up 70% of your ad budget.

Example #02: Maximizing Profits for Performing Ads

In this example, you want to increase the budget for your Facebook ad campaign or ad set if the ROAS is greater than a certain threshold. You can do this by creating a rule with conditions if ROAS today is greater than 4, then increase the budget. Meanwhile, you also need to create another rule that will automatically reset the budget to the previous amount daily at 12am.

Example #03: Minimizing Wasted Adspend on Non-Performing Ads

In this example, you want to stop spending money on ads that exceed your daily ad serving frequency limit with zero conversion. To do so, you can easily set up a rule that will automatically pause the ad for today if its frequency today so far is greater than 3 and still no purchase. Next, you will need to create another rule that will automatically unpause the ads at daily 12am or when a delayed attribution is captured.

Tips for getting the most out of your Facebook automated rules

Facebook automated rules can be very helpful when optimizing ad campaigns as for specific optimization settings, we no longer have to do it ourselves manually. However, even with these rules set up, Facebook automated rules cannot solve every problem. It still requires us to analyze the ads and perform necessary optimization to the campaign settings, audiences targeting, and ad visual.

There are a few things to keep in mind to get the most out of Facebook automated rules:

  • Always test your automated rules on one of your campaigns or ad sets first before applying them to all your ad assets. This will help you avoid any potential mistakes that could occur if the rule is set incorrectly.
  • It’s best to have a clear goal in mind when setting up your Facebook automated rules so that you can utilize the automation to best fit your business. However, always test and monitor after the rules are implemented, as Facebook automated rules can sometimes lead to undesirable consequences if set incorrectly.
  • Keep an eye on the settings to avoid over-optimizing. For example, creating a rule that pauses the campaign when the daily spent ratio hits 50% and zero conversion may lead to worse results, as it tries to maximize ROAS by minimizing ad spend.


Facebook automated rules is a great way to help automate your Facebook Ads and get the most out of them. By setting up the proper rules, you can avoid wasting money on ads that don’t perform well and increase the budget for those that do. However, it’s essential to remember that these rules still need to be monitored after implementation as they sometimes can have undesired consequences. With the correct settings, Facebook automated rules can be a powerful tool for optimizing your Facebook Ads and help you achieve your business goals.

For more advanced tips on how to get better Facebook Ads results, you might want to check out the following articles:

Feel free to drop us a message if you’re looking for a reliable agency to manage and optimize your Facebook Ads campaign, we’re always happy to help!

You May Also Like